Welcome

Primary Asset Finance is an arranger of debt finance solutions designed to support company investment, growth or turnaround. With access to a wide range of funders, we provide our expertise to businesses that are looking to either raise new funding, ranging from £10,000 to £10m+, and/or refinance existing commitments.

Why not take a look at the services and products that form the backbone of our business? We have a selection of case studies, as an example of the finance we’ve arranged for existing clients. We also like to update you on what we’ve been up to on our latest news page, where you’ll find a few examples (but not an exhaustive list!) of the deals we’ve been doing and the things we’ve been thinking about.

All of our financial solutions are bespoke, so if you don’t see exactly what you’re looking for, or are searching for something more flexible or innovative, please don’t hesitate to contact us and arrange a meeting.

There are various reasons why a company might want to address their debt finance. They may wish to rearrange existing debt repayments or raise cash. There may be a drive to grow, expanding into new markets, product lines or acquire new premises or equipment. Alternatively, a company may have a short-term cashflow issue, need an injection of funds, or require the input of funding specialists on a longer-term basis.

At the core of our business lies our commitment to understand the specific needs of our clients to unlock carefully selected, individually tailored options to suit those needs. Our approach, together with over 80 years of combined experience across the corporate finance sector, give us the ideal platform on which to build the optimal debt finance structure to meet your business challenge. We have access to an array of funding, ranging from traditional banks and finance companies to alternative finance providers. Funding from the market is available; we can help you approach, access and utilise it!

About Us

Based near London and Cambridge but helping business across the UK, the Primary Asset Finance team pride themselves on their experience, contacts and personal service when arranging bespoke debt finance solutions. With experience across a wide range of industry sectors, the team has a comprehensive pool of knowledge and an extensive network of contacts. As we are totally independent, we can find you the right source of funding for your business, not just the most convenient or obvious. We combine the resources and expertise of a national supplier, with the personal service and client provider relationship of an office next door. We like to get to know our clients and their needs and wants, in order to help them achieve their goals.

The key partners have different but complementary areas of expertise covering all areas and types of business. It’s their values and the range of services they have experience in that set them apart from the competition.

Ethos

Our ethos and approach are an extremely important part of our business. Regardless of the client, the task or the economic climate we have set out some very basic principles we apply throughout all of our deals. We believe this should be a standard achieved throughout the industry.

What we do:

  • Identify solutions which enable growth for companies that might be otherwise funding constrained
  • Support businesses with a need to refinance their existing operations
  • Deliver assistance to clients experiencing cash-flow challenges
  • Effectively refinance existing debt on improved terms
  • Provide effective funding solutions for acquisitions and other corporate finance demands

How we do it:

  • Maintain a responsible and professional approach at all times – we do not overburden clients with unaffordable debt and always act in their best interests
  • Treat customers fairly throughout the process, both pre and post draw down (and for the continuation of the finance)
  • Endeavour to provide the service we have agreed upon to the best of our abilities

We fully understand and recognise our responsibility to our clients, investors and the wider sector.

 

Latest News

Here is what we’ve been up to recently:

Posted on

Cambridge B2B exhibition booked!

We’ve booked our tickets for the Cambridge B2B exhibition in September, organised by the Cambridgeshire Chambers of Commerce.  We’re looking forward to meeting new local business people and finding out more about what’s going on in the area!

Contact Us

For general enquiries about finance options for your business, please email enquiries@primaryassetfinance.co.uk or call 01763 299 475.

To contact a specific member of the Primary Asset Finance team, click here.

Alternatively, you can fill out the contact form below and we will get back to you as soon as possible.

*Note: Information including names, contact details and products or services enquiries will be stored in-line with our Privacy Statement, which can be found here.